MESA Monthly Member Meetings (4M's)
Takes place on the last Tuesday or Thursday of the month (where possible)
1400-1500 GMT / 1500 - 1600 CET
2024
Next sessions:
Tuesday 27th August Including E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "5 ways I gained a competitive advantage from security priorities for event organisers" from Martin Klöfver, Founder & Head of New Markets, Trippus Event Solutions, MESA Member. The main “Getting the Best from Tradeshows” includes panellists Stephan Murtagh, Managing Director of The Exhibition Guy, Jack Marczewski, Portfolio Event Director of The Meetings Show, Lee Ali, Managing Director of Expo Stars Interactive and Shane Lewis, Global Exhibitions Sales Manager of Event Tech Live. In this session, we look with our top experts and panellists, about getting the most from tradeshows and how you can optimise attendee engagement. Before deciding to exhibit, a key thing is to look at is if you really need to have a stand and the costs involved, once this decision is made the hard work starts. Can exhibition organisers take us on a ‘journey’ from the moment a stand is sold and help us in our preparation and on-site? What do we need from them?
It’s not all down to the exhibition organiser! How can you guarantee a successful ROI? What key metrics will you base your performance on and what can we do on-site to help drive traffic through? We delve into how to help prepare stand staff (85% of exhibiting success is down to the onsite stand salespeople) and how can we master efficient post show follow-up (a reality is that 81% of sales leads are never followed up). The session will focus on preparing for the tradeshow overall, looking at how to achieve our objectives, and above all – how to enjoy the journey of exhibiting!
Moderated by Clare Forestier, Skilled Hybrid, Virtual, and In-person Emcee | Event Host | Moderator | Media & Speaker Training.
Tuesday 24th September Including E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "Your outbound marketing set in 5 minutes" from Bill McGlade, President of epIQ Creative Group, MESA Member. Main topic: How to best connect with prospects and turn them into valuable customers. Panel discussion moderated and led by Jelmer van Ast, Founder & CEO of Conference Compass, MESA Patron Member. How do we turn a networking conversation into a sales conversation? We look at the best ways to connect with potential clients and when to follow up with them and how to turn them into valuable customers. What are the key ways to convey the value of your product, keep them warm, and close the sale? We discuss the effective strategies to convert them and some of the “Don’t Do’s”! Join us for this engaging session, share your tips, and learn from others. Our panellists include: Leslie Robertson, Founder & Owner of Open Audience, MESA Member, Tamsin Treasure-Jones, Co-Founder of Kubify, MESA Member and Thomas Berghausen, Co-Owner of meta-fusion, MESA Member.
Tuesday 29th October Including E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes.
Thursday 28th November Including E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "5 steps to time & management success" from Richard John, COO of Realise, MESA Member.
Main topic: Communication - with speakers Sebastien Braun, CEO & Founder of idloom, MESA Patron Member and John Martinez, Founder & CEO of Shocklogic, MESA Patron Member. Following on from Ownership - A Place to Be and Art of Managing Expectations, this session looks at Communication with Clients and why it is so important to get it right. We explore how to listen attentively and how over-communicating is not a bad thing!
Hosted and moderated by Tamsin Treasure-Jones, Co-Founder of Kubify, MESA Member.
Thursday 12th December - Xmas Quiz
If you have not received your calendar invite, or the zoom link, please contact Sandie
MESA is my go-to industry body for me and my own well-being and self-interest. It's different from other associations where I'm with my 'tribe', but usually tends to be purely focused on business.
Michael Jackson, Global Conference Presenter - The Other Michael Jackson, MESA Member.
Tuesday 30th January Included E-Book Express Showcase from Carol Vosoo, Global Senior Account Director of Realise, MESA Member and 5 valuable snippets in 5 minutes "Prehab not rehab: The top 5 things entrepreneurs/event people should know about side-stepping Burnout" from Franco de la Croix-Vaubois, Founder & CEO of Frog Events, MESA Member MESA Member. Main topic: The Art of Managing Expectations with speakers Sebastien Braun, CEO & Founder of idloom, MESA Patron Member and John Martinez, Founder & CEO of Shocklogic, MESA Patron Member. Expectation management is a powerful tool in maintaining healthy relationships, both personal and professional. Expectations provide guidelines, goals, and the accountability necessary to keep things on track. However, if we don't effectively communicate our expectations, how will anyone be able to meet them? It's therefore crucial to ensure that expectations are realistic and achievable; otherwise, it only leads to frustration for everyone involved. People are far more willing and motivated when they clearly understand what's expected of them and the reason behind those expectations. In this session we looked at the benefits of setting clear and realistic expectations. With a strong emphasis on communication, the session focused on how to clearly articulate your own expectations, how to better understand and manage the expectations of others, and even how to say “no” when necessary.
Hosted and moderated by Tamsin Treasure-Jones, Co-Founder of Kubify, MESA Member.
Summary - The Art of Managing Expectations - MESA
Tuesday 20th February Included E-Book Express Showcase from David Preston, CEO of Realise, MESA Member and 5 valuable snippets in 5 minutes "5 ways to get back to meeting design" from Mark Plaisier, Operations Director at Savvy Congress. Main topic: Building your personal brand to monetize your network and create a community that drives business with speaker Liz Lathan, Co-Founder of The Community Factory, MESA Member. You are the hero of your story! In this session, we explored ways to build your personal brand to drive not just word-of-mouth leads to your business, but to catalyze a community of fans who actively advocate for your success.
Moderated by guest speaker Patrick Delaney, Managing Partner at SoolNua.
SUMMARY - BUILDING YOUR PERSONAL BRAND - MESA
Tuesday 26th March Including E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "5 things that motivate people at work more than money" from Jelmer van Ast, Founder & CEO of Conference Compass, MESA Patron Member. Main topic: Learn to Love Public Speaking from Clare Forestier, Event Host and Public Speaker, MESA Member. We explored strategies to help you enjoy talking to larger groups by discussing the qualities of effective speakers, how to plan your messaging, use storytelling and the AMEN method. The session offered practical insights and actionable tips to boost your confidence and engage any kind of audience.
Hosted and moderated by Michael Jackson, Global Conference Presenter - The Other Michael Jackson, MESA Member.
Summary - Learn to Love Public Speaking - MESA
Thursday 25th April Included E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "Dodge the Drama and Deliver the Message: 5 Ways to Handle Tricky Questioning" from Clare Forestier, Event Host and Public Speaker, MESA Member. Main topic: How to Turn Event Data into Actionable Insights. With speakers David Preston, CEO and Richard John, COO of o-Founder of Realise, MESA Member. Are you struggling to make sense of your event data? With mountains of potential data to sift through, it can be daunting to know where to start. In this session, we explored how to make the shift from merely collecting event data to using it effectively for reporting across your entire programme of events.
- We learned how effective data reporting can lead to a better understanding of your event ROI and attendee profiles
- We discovered how to communicate the right event data in an impactful way for your organisation
- We gained the insights needed to make data-driven decisions that can lead to better outcomes from some real-world examples and best practices
SUMMARY - TURNING EVENT DATA INTO ACTIONABLE INSIGHTS - MESA
Tuesday 28th May Included E-Book Express Showcase from Lorena Fasui, Marketing Co-ordinator of Shocklogic, MESA Patron Member and 5 valuable snippets in 5 minutes "How science data explains the benefits of mindfulness breathing for our bodies" from John Martinez, Founder & CEO of Shocklogic, MESA Patron Member. Main topic: "Trends in Meetings" with our panellists Miguel Neves, Editor in Chief, Skift Meetings, John Martinez, Founder & CEO of Shocklogic, MESA Patron Member and Jack Marczewski, Portfolio Event Director, The Meetings Show. We looked at the top trends in our meetings industry today and what you should be aware of and what will keep changing as well as technological changes including the impact of AI.
Moderated by Rob Davidson, International Speaker and Trends Expert, MD of MICE Knowledge.
Summary - Trends in Meetings - MESA
Tuesday 25th June Included E-Book Express Showcase from Richard John, COO of Realise, MESA Member and 5 valuable snippets in 5 minutes "5 Reasons why a solid introductory video is essential" from Michael Jackson, The Other Michael Jackson, MESA Individual Member. Main topic: Unlock the Magic for the Result You Want! With guest speaker Bev Hancock, Strategic Facilitator, Executive Coach, Interactive Global speaker and Engagement Strategist of Bev Hancock - Lead Through Conversation.
An interactive presentation, especially for event professionals – and hopefully something a little different. We explored together how flipping the script and starting from the inside can change the game for any event, task, or project you're tackling. Imagine finding a straightforward yet powerful approach that nudges hearts, minds, and actions in the right direction. It's all about making a genuine impact, leading authentically, and sparking the experiences you dream of for your team and attendees.
By the end of the discussion, we saw things in a new light, felt inspired, and ready to make the shifts that matter. We left with a practical tool to effect practical change, shaping not just what we do but also how we think and feel about the magic we can create together.
Moderated by Richard John, COO of Realise, MESA Member.
Summary - Unlock the Magic - MESA
Thursday 25th July MESA SUMMER NETWORKING - We were joined by Sam McNeill and his team at SongDivision, the global leaders in world-class music-based experiences, for music and a lively networking hour!
