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Building your personal brand to monetize your network and create a community that drives business

With speaker Liz Lathan, Co-Founder of The Community Factory, MESA MemberYou are the hero of your story! In this session, we'll explore ways to build your personal brand to drive not just word-of-mouth leads to your business, but to catalyze a community of fans who actively advocate for your success. 

Moderated by guest speaker Patrick Delaney, Managing Partner at SoolNua.

Do you have any questions for our Moderator / Speaker?

Our session takes place on Tuesday 20th February at 1400 GMT / 1500 CET.


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Building your personal brand - February 2024 MESA 4M

United Kingdom


Patrick Delaney (Moderator)

Managing Partner
  • Patrick Delaney (Moderator)

    Patrick Delaney is Managing Partner at SoolNua, a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.

    Delaney was the first non-US international president of SITE and the SITE Foundation and has held leadership positions in the key Industry associations such as ICCA, MPI and PCMA. 

    Patrick has been honoured with various awards at the meeting and events industry’s premier shows including the IMEX Academy Award in 2009, the EIBTM 2013 Lifetime Achievement Award and was inducted into the Events Industry Council’s Hall of Leaders in 2016 and the AIPCO Hall of Fame in 2022.


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Liz Lathan

Co-Founder, Conversation Junkie | Gatherer of People | Travel Enthusiast | Investor | Speaker | Author
The Community Factory
  • Liz Lathan

    I help marketers connect!

    I run communities for marketers and help marketers connect better with customers and prospects.

    With a corporate background in events & experiential marketing, I'm obsessed with applying modern marketing principles to community and events and ensuring all events have Return on Emotion.

    I'm one of the creators of the Spontaneous Think Tank™ and have led event marketing strategy and teams at Fortune 50 companies and love to consult on how to optimize events within a broader marketing program. I'm an Event Marketer B2B Dream Team nominee and a Smart Meetings Entrepreneur of the Year.

    Oh, and I wrote some books! I'm the lead author of "The Age of Conversation Cookbook: How we created a virtual event in 42 days during a pandemic," as well as "Eyebrows Up!: A guide to engaging with clients, guests, and colleagues," available on Amazon Kindle.

    All of this allows me to help people connect more authentically and form better business and personal relationships. Did we just become best friends?

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