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Roadmapping for Product Development

We will look at the process of how to create a roadmap, which is a strategic process outlining the actions, steps, and resources needed to take the initiative of a product from vision to reality, communicating the why and the what of the product from concept to the market. To get everyone in the organisation and team aligned and headed in the same direction, a product roadmap is essential, looking at the short and long-term goals for the product or project, and how they will be achieved.  

Join our panel to find out what some of the key challenges can be to create the best roadmap; and obstacles you could face.  Our panellists:

Jelmer van Ast, CEO of Conference Compass, MESA Patron Member, Will Custard, Product Director of CrowdComms, MESA Patron Member, Samy Aziz, Product Ownder of idloom, MESA Patron Member and Sean Barnard, Managing Director of Involved Events, MESA Member.   

Moderated by Franco de la Croix-Vaubois, Founder & CEO of Frog Events, MESA Member.

Do you have any questions for our Moderator / Panel?

Our session takes place on Tuesday 24th October at 1400 BST / 1500 CEST.


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Roadmapping for Product Development - October 2023 4M

United Kingdom


Franco de la Croix-Vaubois (Session Moderator)

Founder & Managing Director, Virtual and Hybrid Event Producer
Frog Events
  • Franco de la Croix-Vaubois (Session Moderator)

    Events have entered a new digital event space and many of us are feeling the 'digital discomfort'. It does not have to be like this. We support client embrace this digital event space, and narrow the gap between event expertise and the event tech, and provide fantastic tech & event support to enable great virtual and hybrid events. 

    Franco is a real people person and has 25 years experience in the hospitality industry worldwide, working in at luxury end of the market with VIP clients. An excellent all-rounder, very well connected, expert at running events & connecting people, Franco also speaks 5 languages which is always handy!

    Specialties: Virtual Events (hopin event tech support & hopin training), Hybrid Events, Hospitality & Events, Venue Management, Luxury Tourism, Media & Business Skills, Sales & Marketing, Networking and Building Relationships; Notting Hill Carnival and true creative and entrepreneurial spirit!

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Jelmer van Ast

CEO & Founder
Conference Compass
  • Jelmer van Ast

    Jelmer van Ast is the CEO & Founder of Conference Compass, a pioneer of event apps since 2009. Their apps have been used at over a thousand conferences, including most of the world's largest association conferences. With their all-in-one virtual and mobile event app platform, Conference Compass enables organisations to engage their communities around events year-round, seamlessly uniting the online and in-person experience.

    Jelmer holds a PhD in Artificial Intelligence and knows first-hand what it takes to publish scientific research and deliver engaging presentations. With his roots in academia together with over 10 years of experience building an event tech company, he and his team stand by their customers to manage the virtual, live and hybrid experience.

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Samy Aziz

Product Owner

Sean Barnard

Managing Director
Involved Events
  • Sean Barnard

    Managing Director at Involved Events (previously Cube-i) which provides interactive solutions to all your conferences and events.

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Will Custard

Product Director
  • Will Custard

    Product Director, living and breathing new features that simplify and accelerate the things you can do with the CrowdComms’ platform.

    An award-winning product designer with over 20 years' experience in both agency and client-side projects for some of the world’s biggest brands.

    Past work ranges from User Research, Re-brands and Product Launches (, BT Vision) through to optimisation and innovation (easyJet, TechRadar, Wall St Journal, News Corp).


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