About
I work with my clients to help them become better leaders in the world of influencer marketing and/or running better membership organisations with the aim of
✅ Increasing market share
✅ Increasing revenue
✅ Showing greater authority
✅ Showing greater visibility
✅ Creating more impact
✅ Showing more influence
✅ Seeing more referrals
For Businesses
I help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results
✅ Audit evaluation
✅ Re-aligning mission and brand proposition
✅ Creating influencer or membership strategy
✅ Refer key influential people to help amplify the plan
✅ Evaluate success by testing and measuring effectiveness
I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts
For Individuals
When I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer. Influencer marketing is the fastest growing advertising discipline today
? About Me
I have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs
I love working with ambitious people that want to make a difference to their organisations.
? www.gordonglenister.com
? gordon@gordonglenister.com
Based: London, UK.
