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Gordon Glenister (Host)

Membership and influencer marketing expert /
Author, Podcaster / Keynote Speaker
Membership World
  • Gordon Glenister (Host)


    I work with my clients to help them become better leaders in the world of influencer marketing and/or running better membership organisations with the aim of

    ✅ Increasing market share

    ✅ Increasing revenue

    ✅ Showing greater authority

    ✅ Showing greater visibility

    ✅ Creating more impact

    ✅ Showing more influence

    ✅ Seeing more referrals


    For Businesses

    I help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results

    ✅ Audit evaluation

    ✅ Re-aligning mission and brand proposition

    ✅ Creating influencer or membership strategy

    ✅ Refer key influential people to help amplify the plan

    ✅ Evaluate success by testing and measuring effectiveness

    I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts

    For Individuals

    When I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer. Influencer marketing is the fastest growing advertising discipline today


    ? About Me

    I have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs

    I love working with ambitious people that want to make a difference to their organisations.





    Based: London, UK.

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Oscar Cerezales

Chief Strategy Officer
MCI Group
  • Oscar Cerezales

    Oscar is a past Board Member and Trustee of PCMA, current Board member of Saceos, member of the scientific board of the Latam CVBs Association, Chair of ICESAP and founder of MPI Chapters (Meetings Professional International). He has designed, run, and participated in summits, workshops, think tanks, and labs for both associations (e.g. AIPC, PCMA, SACEOS, ICCA) and governments (e.g. Australia, Singapore, Brazil, Mexico, Oman, Malaysia). He has taught at universities in Barcelona, London, and Milan and has collaborated with various industry publications.

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