About

I work with my clients to help them become better leaders in the world of influencer marketing and/or running better membership organisations with the aim of

✅ Increasing market share

✅ Increasing revenue

✅ Showing greater authority

✅ Showing greater visibility

✅ Creating more impact

✅ Showing more influence

✅ Seeing more referrals

For Businesses

I help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results

✅ Audit evaluation

✅ Re-aligning mission and brand proposition

✅ Creating influencer or membership strategy

✅ Refer key influential people to help amplify the plan

✅ Evaluate success by testing and measuring effectiveness

I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts

For Individuals

When I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer. Influencer marketing is the fastest growing advertising discipline today

? About Me

I have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs

I love working with ambitious people that want to make a difference to their organisations.

? www.gordonglenister.com

? gordon@gordonglenister.com

Based: London, UK.