Panellists

Winner of Business Spirit award. Business owner award in 2008. 2011 voted to the top 100 women in eCommerce. IAHMP education award in 2009. Meeting Industry Mentor for 3 universities namely in Russia, USA and UK. Board Member of New World Leaders Association, Board Member of Labor er Dignitas, Board Member of WECAI, President of APPEN, and Member of Advisory Board of Meetings Show UK. Winner of the WE Magazine USA award for Global Marketing in 2013.

With over 30 years of experience in the events industry, John understands the needs of membership organisations deeply and intrinsically. After spending the first 14 years of his career as a PCO, he founded Shocklogic in 1997, where today he leads an international team to deliver cutting edge event management technology. John has a PhD in Quantum Physics from MIT and has previously been named one of the “Top 100 Movers & Shakers in Events” by Eventbrite. In 2020, he was also listed as one of the “Top 100 Most Influential People in the Event Industry” and one of the “Top 50 Virtual Meetings & Events Innovators” by Eventex.

Patrick Delaney is Managing Partner at SoolNua, a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.

Delaney was the first non-US international president of SITE and the SITE Foundation and has held leadership positions in the key Industry associations such as ICCA, MPI and PCMA. 

Patrick has been honoured with various awards at the meeting and events industry’s premier shows including the IMEX Academy Award in 2009, the EIBTM 2013 Lifetime Achievement Award and was inducted into the Events Industry Council’s Hall of Leaders in 2016 and the AIPCO Hall of Fame in 2022.

About

I work with my clients to help them become better leaders in the world of influencer marketing and/or running better membership organisations with the aim of

✅ Increasing market share

✅ Increasing revenue

✅ Showing greater authority

✅ Showing greater visibility

✅ Creating more impact

✅ Showing more influence

✅ Seeing more referrals

For Businesses

I help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results

✅ Audit evaluation

✅ Re-aligning mission and brand proposition

✅ Creating influencer or membership strategy

✅ Refer key influential people to help amplify the plan

✅ Evaluate success by testing and measuring effectiveness

I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts

For Individuals

When I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer. Influencer marketing is the fastest growing advertising discipline today

? About Me

I have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs

I love working with ambitious people that want to make a difference to their organisations.

? www.gordonglenister.com

? gordon@gordonglenister.com

Based: London, UK.