TAKING PLACE ON STAND F81: MESA EDUCATIONAL CAMPFIRE PROGRAMME
To view these sessions on the TMS pages - CLICK HERE
WEDNESDAY 24TH JUNE
1000-1020 Are you landing your message?
If your message is not landing in the way you want, you have a problem. If your message is landing but not making an impact, you have a problem. But don’t worry, in this session, Paul explores common issues and provides insights on how you can make your message land with impact every time.
Paul Cook, Storyteller & Creative Producer, Paul Cook Storyteller
1020-1040 The power of podcasting, reaching new audiences and build brand awareness by being a podcast guest
Podcasts are still underrated, underused and often seen as an ineffective way to connect with your intended audience. It's time to correct those assumptions we've made about the power of audio.
Bob Toovey, Independent Writer, Podcaster & Publisher, Event Planner News (EPN)
1040-1100 What organisers forget: The attendee journey beyond the event days
There is a lot of effort that organisers will put into the day of the event. But with every year, attendee retention becomes harder, even when the events are better. What makes the attendee come back next year, spread the word to their peers? Join this campfire session to go over the weakest points in event planning that are dragging down your ROI.
Sjoerd Bakx, Head of Sales & Marketing, Conference Compass
1100-1120 Let’s Talk Marketing: AI, Influencers & Finding Your Edge
Marketing isn’t just for marketers anymore. Whether you’re promoting an event, building your personal brand, or automating your workload, this chat is for you. Led by micro-influencers in the events space, we’ll explore AI tools, influencer marketing, and practical ways to stand out - without burning out. Bring your hacks, questions, and curiosity.
Johnny Martinez, Partnerships Manager, CrowdComms & Cat Kevern, Founder & Managing Director, Electric Cat
1120-1140 Years of running events? Can AI actually use that data?
There are 10 dimensions to event operations data. Structure. Connectedness, Transformability. Most teams hit a few without knowing it. This Campfire shows you all 10 and gives you practical steps to close the gaps before your next event.
Ali Taghavi, Co-Founder, MergeLabs
1200-1220 MESA Group Presentation: A Discovery Journey of Event Services and Technologies for Your Next Event
MESA (Meetings & Events Support Association) is a collaborative network of event and technology suppliers dedicated to the meetings industry. Together, we create innovative solutions tailored to overcome your challenges. Join us on a journey that covers every stage of your event— from planning to execution and post-event follow-up. We’ll share fresh ideas, cutting-edge technologies, and practical tips to help you deliver exceptional events for your company, your clients, and your attendees. Both sessions will look at different technologies - Connect with us to explore and discover:
- Innovative event services and technologies to elevate your next event
- Effective solutions to address your specific challenges and enhance event experiences
MESA (Meetings & Events Support Association)
Moderated by Tamsin Treasure-Jones, Co-Founder, Kubify
1240-1300 Using AI photo distribution to explore an untapped revenue stream for organisers
In this session, we’ll explore how organisers can unlock new revenue streams through their sponsors with just one simple tool. Once built for attendee experience and UGC (User Generated Content), AI-powered photo distribution has now become a powerful driver of sponsor visibility and an untapped revenue model for organisers.
Anup Mohan, CEO & Co-Founder, Premagic
1400-1420 How to Survive Events Without Leaving Drained
Events mean long days, constant decisions, technical issues, tight timelines and very little recovery time. In this practical campfire session, Johanna Roodt shares realistic tools for busy event professionals, including event tech teams and on-site leads, to stay sharp under pressure. This is not about slowing down the work - it is about performing well, supporting each other and delivering great events without running yourself into the ground.
Johanna Roodt, Co-Founder, Event Mental Wellbeing
1420-1440 The Sponsor’s Lens: Transforming Event Portfolios into High-Value Commercial Assets
Learn how to evaluate events through a sponsor’s lens to uncover hidden commercial value. Discover how to build partnerships rooted in audience insights and lead generation rather than generic sponsorship packages. Gain a framework for prioritising high-performing events maximising portfolio value and deciding which events to grow reshape or retire.
Richard Morris, Director, Active Media Events
1440-1500 What Makes an Event Unforgettable?
Why do some event experiences stay with us for years while others are forgotten before we get home? Join this interactive discussion as we explore the moments, experiences, and design choices that create lasting memories. From emotional connection and surprise to participation and sensory engagement, we'll examine what makes certain experiences unforgettable and how those insights can be applied to future events. Bring your own examples, questions, or simply your curiosity.
Lisa Schulteis, Founder, ElectraLime Marketing
1500-1520 Design Is Not Decoration: Why Customisation Is the Backbone of Your High-Performing Events
Design is more than a finishing touch - it shapes whether people register, engage, and return. This session explores how intentional, consistent design across the event journey reduces friction, increases participation, and creates experiences that drive collaboration, stronger engagement, and better event outcomes from first click to final connection.
Matt Allen, CEO, CrowdComms & Will Custard, Chief Product Officer, CrowdComms
1520-1540 The hidden cost of poor commercial control: how agencies can stop revenue leakage before it stops them
Most agencies discover their margin problems too late, in the post-event reconciliation, when suppliers invoice differently than quoted, hours go untracked, and currency or commission errors quietly erode profit. As clients demand more transparency than ever, commercial control is becoming a competitive advantage, for you and your clietns. Discover where revenue typically leaks, what good looks like, and how new tools and AI agents are helping agencies protect margin in real time.
Knut Amund Gulsvik, Chief Commerical Officer, Qondor
1020-1040 Managing visitor flows and capturing data
Explore how smart, scalable solutions can streamline check-ins, manage visitor flow, and capture meaningful data. Whether you’re running the show or manning a booth, discover practical ways to reduce stress, improve ROI, and create seamless, engaging experiences for attendees.
Charles White, Vice President of Global Sales, fielddrive
1040-1100 AI in Events: What's Real, What's Hype, and What's Next
From magic-promise demos to production-ready features, AI in the event industry deserves a straight conversation. Join idloom at the Mesa stand to explore how we are using AI right now, what we have learned along the way, and what the near future realistically looks like for event tech.
Manuel Otero, Business Development Consultant, idloom
1100-1120 From Insights to Action: How AI Unlocks Business Value Hidden in Your Event Content
Most event content goes unused - but AI can change that. Discover how AI-powered content intelligence platforms turn keynotes, panels, and audience engagement into real-time business insights. Learn to identify intent signals, deliver session summaries, and boost sponsor ROI. Walk away with practical strategies to transform your event content into measurable business value—fast.
Vamshi Velmajala, Managing Director, Snapsight
1120-1140 Are You Being Taken Seriously?
Discover how to command the room and earn real influence. Richard shares three essential techniques top consultants use: crafting a clear strategy, asking powerful questions, and maintaining control. Leave with actionable insights to elevate your presence and credibility in any professional setting.
Richard John, CEO, Realise.me.uk
1200-1220 MESA Group Presentation: A Discovery Journey of Event Services and Technologies for Your Next Event
MESA (Meetings & Events Support Association) is a collaborative network of event and technology suppliers dedicated to the meetings industry. Together, we create innovative solutions tailored to overcome your challenges. Join us on a journey that covers every stage of your event— from planning to execution and post-event follow-up. We’ll share fresh ideas, cutting-edge technologies, and practical tips to help you deliver exceptional events for your company, your clients, and your attendees. Both sessions will look at different technologies - Connect with us to explore and discover:
- Innovative event services and technologies to elevate your next event
- Effective solutions to address your specific challenges and enhance event experiences
MESA (Meetings & Events Support Association)
Moderated by Tamsin Treasure-Jones, Co-Founder, Kubify
1240-1300 Spark Connections: Rethinking networking at events
It’s said the best way to Create the Future You Want is to build it. AI doomsters predict the end of work as we know it, but your networking prowess will ensure your future is bright and the one others desire. Join us to future-proof your future role.
Adam Fillary, Executive Managing Director, Professional Association of Networking (PAN)
Interested in running a campfire at one of our events? Contact Sandie
Our campfire seating is sponsored and provided by FestivalChairs
MESA campfires will take place using MESA Member Silent Seminars headsets
